This web site is designed to give you an overview of his activities, allow you to make contact with him and purchase books too.
Biographical notes
PATRICK FORSYTH runs Touchstone Training & Consultancy, an independent firm based in the U.K. specialising in marketing consultancy, and training on marketing issues, and sales, communication and management skills.
He is a consultant of many years’ experience and was a Director of a major consulting organisation before starting his own firm in 1990. Previously he began his career in publishing, holding sales, sales management and marketing positions, subsequently working for a management institute before moving into consultancy.
His work has spanned many industries, and also many countries. He has worked in most countries in continental Europe (including Eastern Europe) and also internationally. In training he conducts tailored in-company courses and individual tutorials. He also conducts “public” seminars and has presented regularly for a variety of organisers including: The Institute of Management, The Chartered Institute of Marketing, The London Chamber of Commerce, The City University Business School and more specialised bodies (such as the Institute of Chartered Accountants, the Publishing Industry Training Centre, The Booksellers Association and the British Council). He has worked for similar bodies overseas, for example the management institutes in Malaysia and Singapore; South East Asia being his main area of overseas work – visits have been made, usually several times each year, for more than twenty years.
TRAINING TOPICS: from a marketing background he has gradually expanded into more general management issues, but he specialises particularly in communication skills: that is communication overall, persuasive communication and selling, making formal presentations and various aspects of business writing.
WRITING: Since his first book was published he has had writing firmly as a significant element of his work portfolio ever since. He is now the author of more than 100 successful non-fiction books (business, careers, self-help etc.) for a dozen or more publishers in the U.K. and overseas. These range from a (co-authored) textbook on marketing to slimmer monographs. Titles include: Marketing: a guide to the fundamentals (The Economist), Effective Business Writing, and Successful Time Management (Kogan Page), 100 Great Sales Ideas (Cyan) and Meetings: an agenda for success (Legend) and also books on careers, such as Detox Your Career (Cyan Books).
He has titles translated into twenty-four different languages, has edited, co-written and ghost written books and acted as an editorial advisor (and external editor) to publishers. He also writes articles (for a variety of journals such as Better Business, Professional Marketing and, about writing, in Writing Magazine); creates training materials (for example to accompany training videos) and has contributed content for several web sites. He undertakes some copywriting for brochures, newsletters etc. and has written a variety of corporate publications. He has, most recently, had more general books published, including two light-hearted travel books.
He prides himself on a practical approach and his most treasured book review said: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply (Professional Marketing Magazine).
