Outsmarting your competitors: techniques of sales excellence to build profitable business
Selling was never easy. In today’s competitive markets it can be downright difficult. This book is designed specifically to help you win profitable business. It presents proven and powerful methods, concepts and techniques designed to win orders in competitive conditions.
Through practical approaches and with suggestions based on best current practice rather than theory, it sets out to:
• Analyse changes occurring in difficult market conditions and suggest responses
• Review the techniques of selling and focus on key areas that make selling successfully more likely
• Highlight techniques to differentiate you, your company and your product or service from competition.
The coverage reflects the activity necessary to match the challenges coming from buyers in competitive economic times: the need for customer focus and the creative nature of successful sales activity.
Whatever your role, if your job is to gain agreement from customers – this book can help you persuade your customers or clients to say “Yes”.. It sets out a framework for success that reflects how customers make buying decisions and enhances the likelihood of your creating sound customer relationships, achieving a good strike rate and producing on-going profitable business. (£8.99)
There is only one magic formula to sales success – understanding how it works and going about it the right way.